thisisneverthat and New Balance have teamed up once again to launch three new colorways for the classic 550s. We are unveiling the brown with Ryo Miyoshi (@ryomiyoshi), the director of the Tokyo-based brand 'everyone(@everyone.tokyo)', green with Max Vallot (@vallot), the director of the New York-based active wear brand ‘District Vision(@districtvision)’, exclusive-color, lavender only available in thisneverthat with ffan (@ffanyourself), a DJ who tries the various genres of DJing in the Seoul-based club 'Nyapi (@nyapi_seoul)'.

Available In-store 8/24(Thu.) 12pm KST and Online 8/24(Thu.) 10am KST
• JP In-store and Online 8/24(Thu.) 12pm JST
• US Online 8/23(Wed.) 6pm PDT 9pm EDT
• EU Online 8/24(Thu.) 3am CEST
• CN Online 8/24(Thu.) 9am CST